Public Relation Research Essay Example | Topics and Well Written Essays - 1750 words

Public Relation Research - Essay ExampleConsequently, the basis of defining media issues should and will always revolve nigh conveyance of vital, lifesaving information to the general populace in a responsible, fact-based manner which is non just strong tolerable but also convincing enough to motivate them to take appropriate action without subjecting them to risks. Way back in in 1992 when Hurricane Andrew paid a visit to south Florida, the residents in awe as miles and miles of traffic evacuated the people. Nonetheless, persons who missed the media report, had no information as to who was evacuating who and where. Such underlies the importance of the media and highlights what constitutes a media issue. The article Boral demolishes another 700 jobs highlights a major societal issues and as qualifies as a media issue. It looks at two major public interest aras hit by crisis, thanks to economic recession. These include the employment and the housing development sector. more(preno minal) often than not, e rattling member of the public has interest in knowing the changing employment trends as well as the changes affecting the housing sector. These be both areas which directly touch on the day to day life of the citizens. What makes these issues of interests to the media is the public interest they elicit. The report for the case witnessed in Boral and the possibility of job losses, it is implicative of the hard economic times and spells a possibility of other related or even unrelated industries follow trend to salvage themselves. It reveals information which could live with a rippling effect across the local divide. In a related piece, Wheeldon (2012) highlights not just Boral but also brings in Fletcher, both of which are construction related industry. This is a warning to the public of negative effects deep down the industry and the need to take contingency measures. Public relations adopt a lot to do with communication of occurrence to the general pub lic. It helps the public get a clear picture of some special occurrence within an organization and in most cases attempt to justify the actions. This is summarized in the statement, When a company overlooks hundreds of thousands or even millions of dollars to sponsor an event, it seems rather foolish to me not to spend the additional relatively small amount required to tell people youre doing so. Public relations are the final ingredient required to ensure the achievement of the buy to fail to use PR seems kind of like buying a car without the engine it still looks pretty but it wont go very far (Cox & Avila, 2008). In general, it focuses on justifying an action taken by an organization more especially if the action taken touches on the lives of the public. In this case, the reported consequent reports loss of employment to hundreds of employs and probably other many who directly relay on the ones who lose their employment. Other than the loss of employment, it justifies its posi tion and explains that the cut will not affect its production as it will focus on areas where redundancy has been recorded in the past (Kylie, 2013). This is what makes it public relations. It explains a situation, justifies the situation and explains the possible push of the situation. A number of public concern issues are raised in the article. Primary publics concerned with the issue A number of stakeholders are will ascertain interest in the communications made in the article. The first groups of interested parties are the employees. The employees are